Finding the perfect toy for your child can be an adventure, and New York City offers a treasure trove of unique toy stores. From classic shops brimming with nostalgia to modern boutiques showcasing innovative designs, this guide highlights 17 of the best toy stores the city has to offer. Whether you're searching for educational toys, collectible figurines, or simply a fun and memorable shopping experience, this list has something for everyone.
Manhattan Marvels: Toy Stores That Delight
Manhattan boasts a diverse range of toy stores, catering to every age and interest. Here are some of the best:
1. FAO Schwarz: The Granddaddy of Toy Stores
Located at 30 Rockefeller Plaza
FAO Schwarz is an iconic toy store, a true New York City institution. Its massive flagship store in Rockefeller Center is a wonderland of interactive displays, classic toys, and high-end collectibles. Expect to find everything from teddy bears to elaborate dollhouses, making it a perfect destination for a special occasion or a family outing. The sheer scale of the store and its history alone make it worth a visit. Prepare for crowds, especially during peak seasons.
2. Dylan's Candy Bar: A Sweet Treat for the Senses
Multiple Locations Throughout Manhattan
While not exclusively a toy store, Dylan's Candy Bar offers a delightful array of candy-themed toys, games, and novelty items. The vibrant, colorful atmosphere is perfect for kids, and the sheer variety of sweets and playful merchandise makes it a memorable experience. It's ideal for a quick stop or a fun, slightly indulgent shopping trip.
3. Kiddy City: A Family Favorite
Multiple Locations Throughout NYC
Kiddy City is a reliable go-to for parents needing everyday essentials and fun toys. They offer a wide selection of toys at various price points, from educational games to action figures. The stores are well-organized and easy to navigate, making it a convenient choice for busy parents.
4. The Toy Store: A Classic Experience
Located at 1107 Lexington Ave
The Toy Store offers a curated selection of high-quality toys, focusing on timeless classics and educational playthings. It's a great place to find unique and well-made toys that will last. The personalized service and knowledgeable staff provide valuable recommendations.
5. BookMarc: Books and Toys in Perfect Harmony
Located at 1012 Madison Ave
BookMarc successfully combines the worlds of children's books and toys. This unique shop features an impressive selection of both, making it ideal for those looking for a combined literary and playful experience. The store's charming atmosphere and well-curated selection make it a must-visit.
Brooklyn's Best: Toy Stores Beyond Manhattan
Brooklyn also offers a surprising selection of fantastic toy stores.
6. Giggle: A Playground of Imagination
Located at 100 Court St, Brooklyn
Giggle is a bright and airy store offering a wide variety of creative toys and gifts. They specialize in unique and thoughtfully designed items, perfect for stimulating imagination and creativity. Their focus on quality and educational play makes them a stand-out choice.
7. The Green Toys Company: Eco-Friendly Fun
Online Store, Pop-up Shops
While not a brick-and-mortar store in the traditional sense, The Green Toys Company deserves a mention. They produce eco-friendly, durable toys made from recycled materials. Check their website for pop-up shop locations or order directly online.
Beyond the Boroughs: Other NYC Toy Store Gems
Several other noteworthy toy stores are scattered throughout the city.
8. Storybook Toys: Enchanting Selection
Located in the Upper West Side
Storybook Toys boasts a wide array of toys, but their selection of dolls and stuffed animals is particularly impressive. This store feels intimate, offering a personalized shopping experience.
9. Wonder World Toys: A Diverse Range
Multiple Locations Throughout NYC
Wonder World Toys offers a diverse range of toys catering to different ages and interests. They have a great selection of educational toys and games.
10. Timeless Toys: Classic Fun for All Ages
Located in Midtown
This store specializes in classic toys, providing a nostalgic and fun experience for parents and children alike.
Specialty Toy Stores: Niche Finds in NYC
These stores cater to specific interests, offering highly curated selections:
11. The LEGO Store: A Brick-Lover's Paradise
Multiple Locations Throughout NYC
The LEGO Store needs no introduction. It's a must-visit for LEGO enthusiasts of all ages, offering an immense selection of LEGO sets, minifigures, and building accessories.
12. Forbidden Planet: Sci-Fi and Fantasy Fun
Located in Manhattan
While not exclusively a toy store, Forbidden Planet carries a significant selection of collectible figurines, toys, and merchandise related to science fiction and fantasy. It's a paradise for fans of popular franchises like Star Wars and Marvel.
13. Chelsea Market: A Hidden Gem within a Market
Within Chelsea Market
Chelsea Market features several small shops and vendors, and some offer an eclectic collection of toys and games. It's worth exploring for unexpected finds.
Unique Toy Shopping Experiences: Beyond the Usual
These stores offer a slightly different approach to toy shopping.
14. Museum Shops: Educational and Engaging
Many NYC museums have excellent gift shops with age-appropriate toys and educational items related to the museum's exhibits. The American Museum of Natural History and the Children's Museum of Manhattan are good examples.
15. Local Boutiques: Supporting Independent Retailers
Many smaller, independent boutiques throughout the city offer unique and handcrafted toys. Exploring local neighborhoods can uncover hidden gems.
Online Toy Stores: Convenience at Your Fingertips
These websites offer curated collections and home delivery.
16. Amazon: Wide Selection, Convenient Delivery
Amazon offers an enormous selection of toys, but it lacks the unique personal touch of brick-and-mortar stores.
17. Etsy: Handcrafted and Unique Finds
Etsy is a great place to find handcrafted and unique toys from independent artisans.
This guide offers a starting point for your toy-shopping adventures in New York City. Remember to check websites for store hours and locations before you visit. Happy shopping!